Category Archives: Uncategorized

Taxi Cab Marketing

Posted on August 1, 2010 by Bill Sanders

While in Taipei last week to work on the Yao Ming Charity Tour, I hopped in a Taipei cab to get to a meeting. I sat in the front, while two of my Chinese colleagues sat in the back. The … Continue reading →

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TIGER IN THE AGE OF TRANSPARENCY

Posted on December 12, 2009 by Bill Sanders

Tiger’s fall from grace is arguably the biggest in the history of modern sports. How will this impact his marketability? No one knows. One thing is certain: Tiger needs to realize that we live in the age of transparency. Continue reading →

Posted in Advertising, Blogroll, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods, Uncategorized | Tagged , , | 4 Comments

Verizon’s New Android Ads: Taking on the iPhone

Posted on October 20, 2009 by Bill Sanders

After several years as a loyal Blackberry user, I finally made the switch to iPhone this past weekend. Although I swore I wouldn’t make the switch (primarily because of the keyboard), every weekend I found myself swiping my wife’s iPhone. … Continue reading →

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