Author Archives: Bill Sanders

About Bill Sanders

Chief Marketing Officer at BDA Sports Management. Oversees marketing of NBA greats Steve Nash, Yao Ming, Greg Oden, Baron Davis, Brandon Jen

Crisis Management PR

Posted on August 22, 2010 by Bill Sanders

http://www.nytimes.com/2010/08/22/business/22crisis.html?# The link above is to a great article in today’s NY Times regarding crisis management PR. I wholeheartedly agree that in this day and age, coping up to the crisis quickly and sincerely is the best option whenever possible. … Continue reading →

Posted in Athlete marketability, Marketing, PR, Sports Marketing, Tiger Woods | Leave a comment

How the Tiger Recession Changed Athlete Marketability

Posted on August 18, 2010 by Bill Sanders

Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading →

Posted in Advertising, Athlete marketability, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 1 Comment

Taxi Cab Marketing

Posted on August 1, 2010 by Bill Sanders

While in Taipei last week to work on the Yao Ming Charity Tour, I hopped in a Taipei cab to get to a meeting. I sat in the front, while two of my Chinese colleagues sat in the back. The … Continue reading →

Posted in Uncategorized | Leave a comment

The Summer of Love

Posted on July 1, 2010 by Bill Sanders

Whoever thought the summer could actually be the most exciting time of year for a die-hard NBA fan? The stars have literally aligned this summer and we are experiencing one of the most exciting free agency periods in the history … Continue reading →

Posted in Athlete marketability, Sports Business, Sports Marketing | 3 Comments

The Hollywood Bowl is so 20th Century!

Posted on May 20, 2010 by Bill Sanders

Forty years after the Grateful Dead embraced bootleg recordings and unlicensed t-shirts, venues like the Hollywood Bowl, and artists like JT and Carole King, just don’t get it. This shouldn’t be a surprise I guess, given that this is the same industry that fought digital downloads to protect their bloated CD margins. Continue reading →

Posted in Marketing, PR | 3 Comments

Response to Marc Pollick’s article:http://www.sportsbusinessjournal.com/article/65710

Posted on May 10, 2010 by Bill Sanders

Marc, You and I have great respect for one another, which hopefully means you won’t mind if I (respectfully) disagree. I feel firmly that athletes absolutely are role models. Perhaps this is because I see the definition of “role model” … Continue reading →

Posted in Athlete marketability, Marketing, PR, Sports Business | 1 Comment

Me and Ben

Posted on April 21, 2010 by Bill Sanders

A die-hard Steelers fan takes an honest look at Big Ben Continue reading →

Posted in Athlete marketability, Marketing, PR, Sports Marketing | Tagged Ben Roethlisberger, marketability, Sports Marketing, steelers | 1 Comment

TIGER IN THE AGE OF TRANSPARENCY

Posted on December 12, 2009 by Bill Sanders

Tiger’s fall from grace is arguably the biggest in the history of modern sports. How will this impact his marketability? No one knows. One thing is certain: Tiger needs to realize that we live in the age of transparency. Continue reading →

Posted in Advertising, Blogroll, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods, Uncategorized | Tagged marketability, sponsorships, Sports Marketing | 4 Comments

Verizon’s New Android Ads: Taking on the iPhone

Posted on October 20, 2009 by Bill Sanders

After several years as a loyal Blackberry user, I finally made the switch to iPhone this past weekend. Although I swore I wouldn’t make the switch (primarily because of the keyboard), every weekend I found myself swiping my wife’s iPhone. … Continue reading →

Posted in Uncategorized | 2 Comments